User Centered Lead Acquisition Form
The Pay Per Lead team’s revenue model was built on converting software shoppers into qualified leads, with the company earning from software providers based on completed leads. Previous testing revealed users often missed value propositions, like “free service,” and had low trust in filling out forms. My task was to increase trust, engagement, and completion rates by rethinking the form’s structure and flow.
There’s more!
This project involved rich insights and iterative improvements driven by user feedback. Reach out to learn more about our design and testing process, the dynamic branching logic we developed, and the unique challenges we faced in balancing simplicity with functionality.